Advertising Direct
Direct response/ Ambient
TBWA\Hunt\Lascaris Johannesburg for the International Organisation for
Migration
A campaign designed to drop sales
Like human traffickers, we targeted our
most vulnerable people: children at school or just walking the streets of townships
and impoverished urban slums, and just like the criminals, our most powerful
weapon was deception. On the street of their own neighborhoods, we made men,
women and children disappear. We created tunnels with false walls that precisely
matched the real walls behind them, so that when people walked through, they
disappeared- leaving onlookers wondering what had happened to them. Once people
were informed of our anti-human trafficking message and given a toll-free
number, they could pass the information on.
UP TO
4 MILLIONPEOPLE
DISAPPEAR
EVERY
YEAR
Green Pedestrian Crossing
The China Environmental Protection
Foundation wanted to encourage people to walk more and drive less. We decided
to use a busy pedestrian crossing where both pedestrians and drivers meet. We
covered the crossing with a giant canvas of a large leafless tree. Placed on
either side of the road were sponges, cushions soaked in green, environmentally
friendly paint. As people walked across and stepped onto the sponges, they
created green footprints. Each green footprint added to the canvas like leaves growing
on a bare tree, conveying the message that walking helps create a greener
environment.
Ambient
Ogilvy Johannesburg for exclusive Books
Peepholes
With little money, we wanted to maximise
our front windows and floor space to create an intriguing experience that goes
to the heart of what makes biographies great: what really goes on inside
celebrities’ minds? We chose four celebrities represented in the biography
section and worked with three local artists to bring to life some
interpretations of their inner worlds. Customers were drawn to peepholes that
appear on the foreheads were drawn to peepholes that appear on the foreheads of
our famous four, through which vivid worlds were revealed. The peep boxes were
set on wheels so they could form a travelling installation between stores.
没有评论:
发表评论